There is no question about how familiar you are with this icon : . Many times you click it in a rush, but we know that there were times when you watched the full video and that influenced a future decision you made as a consumer.
How do you look at this as an online player?
Allow me to introduce you to YouTube Ads, an independent promoting channel, but still complementary in the marketing mix of every business’s online promoting strategy. In this article I will show you top 3 reasons to use YouTube Ads through the lenses of measurable results that you can achieve – 100% applicable.
Founded in 2005, YouTube rapidly became popular being the second search engine in the world. According to statistics, YouTube has over 7 million unique users in Romania alone. On top of that, approximately 400 hours of video are uploaded every minute on the platform.
Here are the top 3 reasons to use YouTube Ads:
1. Specific targeting
Having available multiple targeting options, you can reach your desired audience with dedicated messages based on audience segments of interest.
For example, if you sell musical instruments you can show your presentation video just before a “learn how to play the piano” video. Moreover, you can target your competitors YouTube channels for a bigger market.
2. Pay only for CPV (cost per view)
A view is counted only when a user has viewed or interacted with your video. Practically, you make sure you only pay for the views that made the user aware of your brand image and received your message (this is called brand awareness).
3. Respond with customised videos depending on where your potential client is within the customer journey
We can split your target audience in 2 categories: new visitors (those who have not interacted with your brand and site so far) and remarketing (those who visited your site and know about you).
For example, let’s say there are visitors who ordered a ski jacket from your site. We can show them a video after 30 days in which we present complementary products such as ski goggles.
In conclusion, YouTube Ads is the way you can get to the right audience and influence it’s buying decision to choose your brand. Finally, you can accurately measure the results.
Because I want you to better understand the possibilities, I will make a YouTube Ads case study based on real data in a future article.
Until then, wish you lots of conversions!
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