Surely we’ve all used Keyword Planner when we start to set keywords for a Google Ads campaign. However, besides the specific keywords for the product/category/service we want to promote, there are a number of other words that we should take into consideration, or at least have a clue about them.
I will list below top 3 tools for choosing your google ads campaign keywords, by better understanding what keywords could bring users to your site.
With over 188,000 users, Metricskey.net is a professional tool for marketing specialists. You can see a thorough analysis of your #1 competitor’s site and it’s top performing keywords. Moreover, you can see a complete report for a particular keyword.
Advantage: you can see on which keywords your competitor has a favourable position, as well as keyword suggestions to grow.
Disadvantage: You can make a single search/day. For more searches, you need to buy a monthly subscription with prices starting at $15/month.
With more than 200 million indexed sites, SimilarPages.com is a tool that allows you to find similar sites to your site. You can start by searching for a keyword of interest to you. Search results will show you pages and sites relevant to your search. From here you can go further by searching for sites similar to the one that interests you.
Advantage: use the Tags section to see which words are specific to your competing sites
Disadvantage: it doesn’t offer you data for small romanian sites, only for sites with a lot of traffic
If you want to be up to date with the latest Google search trends, you’re certainly using Google Trends. You can select the country for which you want to receive statistics, but also the category of interest. Moreover, it gives you graphs that you can use in your reports plus a section of “Related queries” that helps you identify relevant potential keywords to you.
Advantage: you can see statistics starting with 2004, which would help you figure out how did the trend evolve for specific keywords
Disadvantage: if there are not enough searches for a word, you will not get any results
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