Site links were changed and you were not notified. You identified bad keywords but days or weeks late.. I’m sure you found yourself in these or other similar situations. That happens very often, because time does not allow you to manually test each campaign in detail, but now there are tools that will allow you to avoid such situations.
Google Ads is appreciated as one of the most effective advertising methods because it allows you to pay only for visitors who arrive on your site. This translates into 100% control over the invested budgets and promotional campaigns.
However, there are also factors that can affect campaign efficiency. When experience and information reach a common point, anticipation is born. In other words, when we encounter more and more situations related to managed accounts, while focusing on continuous learning, the ability to understand unfavorable situations appears.
To be sure we can prevent these unfavorable situations from happening, it is advisable to take precautions. Below I have a list of 4 of the most useful Google Ads scripts that will help you prevent “OOOPS” moments … and will definitely increase your efficiency.
This script makes a check for the last 30 days of all your keywords and automatically pauses those that have a quality score of less than or equal to 5. Of course, if your strategy targets words that have a higher quality score you can change the quality_score variable.
Something happened overnight with the links in your campaigns, but you didn’t know? You certainly don’t want to direct visitors to non-functional pages, but it would take forever to check each link manually. You can avoid this situation using this script, which identifies the links with errors and notifies you by email.
You receive email notifications whenever one of your accounts has no impressions. This allows you to find out in real time the account in question and you can take the necessary steps to fix the problem on time.
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