3 Strategies at Your Fingertips that Could Grow Your Business in 2019
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Most of us set up goals at the beginning of the year. Personal or professional, these goals are our “why”. This year we are proposing 3 basic goals for your online marketing strategy to take into consideration in 2019.
Why did we do it? Because the online marketing world is continuously developing, thus we recommend you always remain up-to-date with everything that is new. The advertising channels, practices and tools are constantly evolving, sometimes so fast you can’t keep up with them. Without testing “the new stuff” you might end up a little behind.
This being said, check out our 3 strategy proposals for 2019:
Test a new online marketing channel
Within the constant battle of growing sales, we recommend being present on as many marketing channels as you can. This year you could try a new one. You might have the impression that this is going to steal your actual clients, but in fact this will generate sales to an audience you probably haven’t accessed so far. This way you will raise your visibility. The result will be a new sales channel and sales growth on the main site also.
Make a campaign calendar since the beginning of the year
At INOBOX we believe in this saying: “If it is not planned, it’s not going to happen.”
Plan ahead your marketing campaigns. Take into consideration the period, holidays, national events, trends, etc. Not only will you feel better throughout the year because you know exactly what to do and when, but also assure yourself to be present and answer to your clients needs, regardless of the moment.
Google comes to your aid with a marketing calendar based on vertical statistics at certain times of the year.
If you need help creating a custom marketing campaign calendar for your business, we are willing to help. Leave us a message on the INOBOX Facebook page or write us on email@example.com.
Follow social events and be present
In this case, you need to be shrewd and fast. Follow what’s going on around you and make sure you’re among the first ones. Not clear what we mean? Let’s see an example:
When Brad Pitt and Angelina Jolie divorced, our colleague Smaranda Leorda (Google Ads Specialist) was “on-the-spot” and adapted the campaign messages to this event. Promoting a women’s purse site, her messages at that time were like, “Brad Pitt is alone. Impress him with Your Purse”
These messages had a CTR of about 50% higher than the average of the past three months, and a 36% higher conversion rate. Not only did the sales increase, but we also won customer sympathy.
These are just 3 of our suggestions for your PPC strategy in 2019. If you want more personalised ideas for your business, write us at firstname.lastname@example.org.