Are meta titles still important for an adapted SEO strategy these days? The answer is YES! Even more than that, meta titles could be the little missing reason why your site pages are not accessed even if they rank on the first Google search positions.
What exactly are meta titles and how can they influence the growth of your organic traffic?
Meta titles does exactly what its name implies: it offers a web page title, part of a label. In essence, meta titles allows us to rename every page and capture its specific purpose.
In Google’s search results, this is how meta titles looks like:
Besides meta title, meta description is a big influence for the user’s first impression about your site. The search engine users will probably not access a site if the meta title caught their attention, but the meta description is not compelling enough. If you choose not to complete the meta description with dedicated content, Google will do that for you, extracting content from the page. This is not necessarily bad, but often, it may not be the most relevant content and not reflect what the page is really about.
In Google’s search results, this is how meta descriptions looks like:
How To Make More Appealing Meta Titles?
1. Use numbers. Numbers attract attention, they are specific, they stand out, and this helps a lot the click rate. Moreover, marketing specialists have been supporting for several years already that people are more attracted to odd numbers, in contrast to even numbers, and that’s because the odd ones are easily engraved into the mind of the users.
2. Watch the number of characters. At the time of this article, the character limit for meta titles is 70-80 characters for mobile devices, and 50-60 for desktop. Therefore, it is important that meta titles be long enough to explain clearly what information we find on the pages after the search but at the same time short enough that all characters are visible and not removed from the imposed limit.
3. Include dates. It is recommended we add years into our site page or blog article meta titles. Why? Users want new, fresh information. If the content type allows, we can add even the month. Seasonal content is best suited by this technique.
4. Use Emoji. Despite the fact that Google removed Emojis from search results back in 2015, 2 years later they decided to show these special characters again in the search engine’s results, for both mobile and desktop. They still make a difference in growing the click through rate, so adding a couple of emojis into the meta title and meta description will definitely help.
5. Add a Call to Action (CTA). These CTAs will determine the users to click, because these are just what the name suggests: “a call to take action”. Very often used in PPC ads (“Order Now”), blogs (“Subscribe”), site pages (“Download”, “Call”). It is demonstrated that it works, so why shouldn’t meta titles also benefit from them?
So if users don’t click on your site pages despite the fact that, for specific keywords, your pages are within the search engine’s top results, it is possible that your meta titles and descriptions are poorly set up, rushed or left in the hands of Google.
The page’s appearance in Google results is basically the first “interaction” the user has with your site and is an important factor in deciding whether or not to click on the result. Invest in optimizing your meta title and meta description. Improve your CTR. Enjoy a higher conversion rate.
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