A simple and intelligent promoting method across the Display network are Smart Display campaigns. These are highly dependent on the system’s learning capacity to automatically optimize the bidding method, targeting and ads creation.
One of the most common situation our partners are encountering: “I did a Facebook post which I boosted. After that I realised there is a typo in it and now Facebook won’t let me edit it. Is there a way for me to edit it though?”
Most of us set up goals at the beginning of the year. Personal or professional, these goals are our “why”. This year we are proposing 3 basic goals for your online marketing strategy to take into consideration in 2019.
Google has announced a series of important changes this year, culminating in the final switch to the new interface. At the heart of all these changes is Google’s constant focus on giving advertisers the ability to meet as quickly and easily the needs of a well-informed, fast-paced audience.
Maybe the term “dynamic search ad” or “dynamic search campaign” sounds familiar, but it is not very clear what it is and how it works. In this article you will understand Dynamic Search Ads, how it works and why we choose to use them.
You have just signed a partnership with a digital marketing agency for your online business and you are anxious to start campaigns. Glad that now you’re “visible on the internet”, you’re starting to look for your ad on Google.
You do this a few times in a row. Searched for it in all possible ways, but it doesn’t appear?
Are meta titles still important for an adapted SEO strategy these days? The answer is YES! Even more than that, meta titles could be the little missing secret as to why your site pages are not accessed even if they rank on the first Google search positions.
What exactly are meta titles and how can they influence the growth of your organic traffic?
In a past article, I briefly showed the Top 3 Reasons to Use YouTube Ads in your online strategy. To illustrate the listed reasons in a practical way, I’ll outline three concrete examples below that will help you better understand the added value of your YouTube ads.
In the past, fashion inspiration used to come from magazines, catwalk or any other fashionable events. It used to take ages for the clothes to be available to us, the mere mortals. Because of the constant evolution we’re going through right now, our favourite clothes are just a few clicks away.
There is no question about how familiar you are with this icon: ” Skip Ad >l ” . Many times you click it in a rush but we know that there were times when you watched the full video and that influenced a future decision you made as a consumer.
If you already have an e-commerce experience or if you are about to launch your first site, you probably asked yourself already: “How can I convince people to order?” What would be the most succinct message to convince them to understand and choose your product or service?
For sure your are already using Instagram for your personal profile, but have you thought about using it for your business? After being bought by Facebook in 2012, Instagram is constantly expanding, not only internationally, but in Romania too. Here are a few statistics for Instagram Romania from the beginning of 2017:
As an online marketing agency client, you’ve had for sure that moment to search for your business on Google and realize you’re not on the first position. Reach for the phone and call the Google Ads specialist to do something to climb you up.
Often treated with indifference, internal links occupy an important place with a major impact in the SEO strategy. They are the elements that need worked out in detail in order not to fail and positively influence the results of the work done for the organic growth in search engines.
Ad banners are used to promote a brand, an offer or a new product/service on Google as much as they are used on Facebook. This article shows a series of best practices I have tested over time, which ensures that the banners are efficient, bringing results.
Surely we’ve all used Keyword Planner when we reached the point of setting keywords for a Google Ads campaign. However, besides the specific keywords for the product/category/service we want to promote, there are a number of other words that we should take into consideration.
Site links were changed and you were not notified. You identified bad keywords but days or weeks late.. I’m sure you found yourself in these or other similar situations. That’s natural, because time does not allow you to manually test each campaign in detail, but now there are tools that will allow you to avoid such situations.